6/5/2023 0 Comments Microsoft outlook linkedinThis was seen as one of Ballmer’s big disappointments as C.E.O. Eventually, Microsoft failed not only at building or acquiring a prominent social-networking service of its own but also at creating a successful online-advertising business at all. Ballmer had an instinct that social networking was important, but he had no idea how to tap into it. In retrospect, the company’s inability to buy Facebook symbolized a broader failure to navigate an industry that was being radically transformed by new technologies. That was good for Facebook, which is now valued at more than three hundred billion dollars and has one of the most successful online-advertising businesses in the world, but terrible for Microsoft. Zuckerberg was intent on keeping his company independent. For this, according to the journalist David Kirkpatrick, Ballmer was willing to pay fifteen billion dollars, far more than Microsoft had ever paid for an acquisition. If Microsoft could acquire Facebook, it would gain a user base that could eventually rival Google’s-just what advertisers wanted. People were signing up for accounts in extraordinary numbers. But Ballmer, who wanted to catch up to Google in the online-advertising business, was beginning to see Facebook’s power. During Facebook’s first couple of years, bigger companies had dismissed it, and social networking in general, as a fad for college kids Zuckerberg had even admitted that he didn’t care how Facebook would eventually make money. of Facebook, to let Microsoft buy his company. at the time, Steve Ballmer, flew to Palo Alto to try to convince Mark Zuckerberg, the young C.E.O. Back in the mid-aughts, Microsoft’s C.E.O. Microsoft’s announcement, on Monday, that it would purchase LinkedIn-its biggest acquisition ever, at more than twenty-six billion dollars-brought to mind an earlier takeover attempt, almost a decade ago. PHOTOGRAPH BY JEFRI TARIGAN / ANADOLU / GETTY Microsoft announced this week that it would buy LinkedIn for more than twenty-six billion dollars.
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